There are many different reasons why you may need to have a web presence, particularly if you are a business trying to develop your sales and service.

Marketing Strategy

Having a website has become an expected part of almost any organisation's basic promotional activities. Without a website your business is invisible to prospective clients who use the internet to locate products or services. It used to be that a website could give you a competitive advantage over your competitors. Nowadays, not having a website can be perceived as quite a disadvantage. If your competitors have a website and you don't they are picking up your share of the prospects for your type of business when they search online.

Open All Hours

A website is like a 'virtual' shop-front, always available and open for business. There are millions of people, from all over the world, online at any time of the day. Having a website designed for you allows you to attract customers that would otherwise never find you.

Increase Customer Awareness and Confidence

A professional, well designed website, with the right content, easy navigation and quickly accessible contact information, greatly increases customer confidence in your company and shows you are customer focused. The website can be used to keep your customers up to date with your latest products, services, promotions, etc. as well as a way for customers to provide you with feedback. An example is an architect web site to show off a portfolio of work.

Improving the Customer Experience

Including your website address on all of your adverts, business cards, letterheads, invoices, etc allows people to take action straight away, when they view an advert, or hear about your product or service. Visiting your website can be much easier than driving to your business, telephoning or writing a letter to you. When online, a potential customer can take their time and enjoy finding out about your products or services without sales pressure. Websites are an excellent way of keeping your customers very up to date with any changes in your business.

Promoting Future Business

When a potential customer comes into your shop and leaves without making a purchase and without speaking to anyone, they are basically a dead prospect. When someone views your well designed website and doesn't make a purchase straight away, they can easily revisit anytime to make the purchase in the future. Additionally, you can use your website to collect the email addresses of visitors and send them periodical promotional emails, newsletters or updates on your product or service. So although they may not buy first time around, you have more than one opportunity to close the sale!

Copyright ©2008-2012 Robin Khan